Clinical Analytics Sales Pipeline 100x

1 Feb, 2021
  • Client : CEO
  • Company : Confidential
  • Date : 2019-2020
  • Work Type : Go-to-Market, Marketing Strategy

Like other early-stage digital health startups, this company had developed an amazing product, but struggled to sell into the notoriously challenging healthcare system market. The 1 year + provider sales cycle, coupled with marketing efforts that failed to generate leads, or even awareness, left the team deflated. It had been two years since a sale, revenue was stagnant, and it seemed sales continued to chase the same accounts, with no real interest or progress.

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