About DigitalStrategies.Design


For over a decade, we have helped digital health startups successfully go to market. Digitalstrategies.design is the marketing strategy leader for digital-first healthcare startups. Our clients have achieved market penetration on nearly every continent (we’re still trying with Antarctica…)

When your product is AI-driven, or is platform architected, marketing is difficult. If your target market is in healthcare, awareness, engagement, and purchasing is even more complex. Our experience and accelerators are focused on getting digital health startups in front of the right buyers. From payors, to providers, ACOs, IDNs, pharmaceuticals, and self-funded employers, we’ve developed and executed go-to-market plans that work.

Read our case studies…




  • Strategy

    Go-to-market strategy, marketing plans, market assessment, messaging and positioning documents, pricing models, market research, and competitive analysis.

  • Execution

    New product launch, operating model design, digital marketing, events management, and staffing selection.

  • Fractional Leadership

    Day-to-day management of marketing function, knowledge transfer to FTEs/contractors, upskilling, technology stack selection and implementation, investment and sales pitch support, communication coaching

  • Content

    eBooks, blog posts, thought leadership articles, advertisements, sales decks, social media, website launch, case studies, whitepapers, video scripts, and award applications.

  • Sales Acceleration

    Sales playbooks, live or on-demand training, FAQs, channel programs, collateral.

  • Business Development

    Partner identification, partnership development, partner support


Clinical Analytics Sales Pipeline 100x



Our team


Our team is committed to diversity, creativity in strategy, and one purpose: to help entrepreneurs with great offerings meaningfully improve the healthcare ecosystem.

Kate McGinley


Kate McGinley, is the Founder of DigitalStrategies.Design. Kate brings years...

Kanon Sapp

Head of Social Media Strategy

Coming Soon!

On Digital Health Go-to-Market